Nick's

In 2014, Niclas “Nick” Luthman, co-founder of LUB Foods, was diagnosed as a pre-diabetic, so he was forced to change his diet and lifestyle.

Nick obsessively learned about nutrition and started following a strict low-carb, anti-inflammatory diet, basically a keto diet long before the word was trendy. Eventually, he was able to get his health under control, but the diet was boring: He missed all the foods and snacks he loved.

A mechanical engineer by trade, Nick’s self-taught food engineering skills paid off after thousands of experiments. In a few years, Nick’s became a world leader in sugar replacement. The trick? Make it tasty! Tasty, no-compromise treats that can compete with even the biggest brands.